The experiences that brought me here.
The origins
My journey starts with IT, but already during my technical high school years photography and first trips to Africa come into play. In a small studio set up in an underground garage I begin experimenting with images, people and projects.
University and first projects
I choose to study Communication, Media and Advertising at IULM and begin turning different interests into concrete projects. During university, together with Marlon Brandao, RESET is born: an experimental web series designed as a multi-brand branded entertainment project.
Strategic Communication and production
I continue with a master's degree in Strategic Communication and work in photographic and audiovisual production. This is the phase where I learn to take an idea from concept to execution, holding creativity, organisation and people together.
The first real entrepreneurial attempt
ShowMe is my first real attempt to build an entrepreneurial project. I work on value proposition, model, team and validation, confronting the gap between an interesting idea and a project that can actually work.
Agency and digital products
In a digital marketing and communication agency I follow projects and clients, combining coordination, relationship and execution. In the same period Bloxi is born, developed with Roberto: an experience distinct from ShowMe that brings me closer to digital products, new technologies and the management of complex initiatives.
Technology, people and projects
Today I work in an Italian tech company, between business development, client relationships and coordinating people and skills. Meanwhile I keep building personal projects: TRIALISM and trips to Africa are two different ways of bringing together relationships, organisation and initiative.