Marketing, strategy and projects that connect people and ideas
I trained as an IT technician and then moved towards communication, public relations and strategic marketing. I have worked with companies, start-ups, public bodies and creatives. Photography opened up a different way of reading the language of images. In Africa I found my passion for photography and visual storytelling. Several projects came out of that, and a path increasingly built around telling stories.
My path went through varied, unconventional experiences: odd jobs, deliveries, travel, encounters and photography. A hands-on grounding that taught me to observe, adapt and read people before situations.
Today I work in public relations, sales and marketing, combining technical and communication skills to build connections and develop concrete projects.
This page sums up who I am and what I do, first of all for myself: a way to give shape to a path that keeps changing.
I like to understand the bigger picture and connect skills, people and goals to turn ideas into something concrete.
From identity to relationship
I work on vision, positioning and how to tell well what a company actually is. I turn ideas into messages by listening and studying the context first.
Any message can become a bridge, if it is built with vision and intent.
Giving shape to ideas
I work where people, technology and organisation meet. I coordinate complex projects and help teams build new products.
My favourite part? When everything looks impossible — and then it takes shape.
Visual communication and storytelling
A passion that began in Africa, thanks to Carlo Landucci. Photography became my work for several years: portraits, events, travel. It shaped how I read visual communication, advertising and fashion.
Photography taught me that every story has its right moment to be told.
Genuine connections
I move easily between sales, marketing and partnerships. Not only strategy, but above all genuine relationships and processes that work.
Relationships move projects further than budgets do. With method, but also with heart.
I don't have every answer. But I know where to look, and with whom.
A selection of projects and experiences that tell the story of my path.
A multi-sided platform for branded entertainment, with gamification, blockchain and tokenomics. An attempt to connect brands, creators and audiences through content and engagement mechanics.
A digital agency for web projects, technology development, communication and custom AI solutions for companies. A consultative, turnkey approach.
A multidisciplinary event bringing together sport, technology and storytelling. An indoor trial festival with a sections competition, free ride, a school for younger riders, food and an evening DJ set.
This is part of the story. You'll find the rest in the stories, or by writing to me.
Tents, 4x4s, dust, wildlife. Trips across southern Africa — Botswana, Namibia, South Africa, Tanzania, Kenya, Zimbabwe — organised with a long-standing partner on the ground and professional F.G.A.S.A.-accredited guides. I act as the bridge: I listen, and we build the right itinerary together.
“Every trip to Africa has taken away something superfluous and given back something essential.”
Stories
Field notes and reflections on communication, innovation, Africa and events. No rush, no formulas.
Read all the storiesMade with vibe coding, plenty of prompts and an undocumented number of iterations.
