Stories
Reflections, stories and field notes. I write to understand before being read: communication, innovation, Africa, events.
Featured
Why I decided to start writing
A non-linear path needs a place to sit still long enough to be looked at. This site started as an archive, not a shop window.
Five years of IT and the choice to change direction
From technical school in computing to communication: a sharp turn I described for years as a break, and now recognise as a way of thinking I never stopped using.
All stories
Why I decided to start writing
A non-linear path needs a place to sit still long enough to be looked at. This site started as an archive, not a shop window.
Five years of IT and the choice to change direction
From technical school in computing to communication: a sharp turn I described for years as a break, and now recognise as a way of thinking I never stopped using.
RESET: the right idea at the wrong moment
Around 2018 I proposed a multi-brand branded entertainment web series as my thesis: ten non-competing brands, one episode each, a single story. How it began and what remains of it.
Photography taught me to look before speaking
A table with three cameras at Flatdogs Camp, in the South Luangwa area: the memory of a 2010 or 2011 encounter that sparked my passion for photography.
ShowMe: what remains of a project that never became a company
The idea was Roberto Lorusso's, the introduction came through a friend, Stefano Ceci was mentor and shareholder. ShowMe never became a running business: here is what it left me.
Strategic communication is not marketing
They are neither synonyms nor enemies. Marketing matches supply and demand; strategic communication builds the ground of trust marketing can work on without collapsing at the first crisis.